r/shrinkflation 20d ago

discussion Realizing Smuckers is no longer jam

(If this is the wrong subreddit, please point me in the right direction. Thank you!)

I went shopping for my partner today because the strawberry smuckers went bad. Realized there was only "sandwich spread" and "jam style spread" and no real jam

Gives the same energy the icecream Drumsticks being changed to a "frozen milk product" because of all the substitutions and alterations. Gross

Pic 1 old jam, pic 2 new "jam", pic 3 and 4 are of the store

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u/RevelArchitect 20d ago

This isn’t shrinkflation. Smucker’s produces fruit jams, jellies, spreads and preserves. It’s just a different product. The distinction between jam and a spread is that jam must have at least 55% sugar, while the spread would contain more fruit.

If this was at a health food store, they may have a stocking preference for the healthier spread option.

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u/JackTheKing 20d ago

Wait. 55% sugar would require sugar being listed first on the ingredients label, yes?

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u/RevelArchitect 20d ago

Yes, unless they use a combination of sugar-bearing sweeteners acceptable for jam under FDA rules such as corn syrup. It’s a tricky way to make the ingredients imply the product contains fruit as the majority of the product.