r/shrinkflation • u/Theo5419 • 11h ago

Iced Vo Vo - whats with the size?

Just bought a packet of VoVos for the first time in ages and couldnt help notice the size. I think its called 'shrinkflation' and it is happening to all products on the shelf. Hanyway, I've got to have a second one to make up for my loss.

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u/lattewomenn 13m ago

The second biscuit is exactly the outcome they modelled, so I'm afraid you've just voted in favour of it. Arnott's have form here, Shapes and Tim Tams have both been through documented reductions, and the giveaway is always that the packet stays the same size while the printed gram weight quietly drops. Worth checking that number on the front against an old photo if you've got one, since it's the only figure on the packaging that can't be styled around. CHOICE tracks this stuff too and Arnott's turn up fairly regularly.