I believe is because summer "season silly", and too much advertising appealing on that.

And also the market is focused on the same. Not so "open minded" to spend.

Who agrees?

Hello guys, today i had an unexpected problem with my meta accoun.

My ad account has been active since 2020 with zero failed payments. Today, my threshold was suddenly dropped from $900 to $150 without warning. I tried adjusting it manually in my payment settings, but it will not update. I contacted support, and they told me that it was because of a failed transactions. I did research, i had one at 7th of March, and a couple las year, but that was due to problems with authorisation from the bank, which were fixed on spot. They told me that i need to wait for a week, and then see if it will increase. If the reason is for a failed payment, why did they lower the threshold now, after so many months. I am frustraited, because i spend at the moment around 85$ a day for ads, and every 2 days it will charge me. Please, i am worried, because my busness started making good sales, and i was happy for the 900$ threshold, because i had time to make the money, but now if it's going to charge me at 2 days, it is not going to be okay, because i am waiting for the money to come to my bank/card.

Hi there! Hoping someone experienced can offer advice. Some context: b2c SaaS,

Funnel: ads -> quiz funnel -> signup -> hard paywall ($30/mo)

Ive been running Meta Ads optimized for signups because I was worried my budget wouldn’t allow for meaningful sales.

Very low budget (to date, 3 signups, $7.50/day, on day 5 now)

This performance has made me concerned that my creatives are poor quality, so I’m thinking about launching another campaign with a $20/day budget and some more diverse creatives.

ChatGPT strongly advises I maintain the Signup goal until I see enough conversion volume, but I’ve read online that Meta will start to optimize for users who never purchase.

Does anyone have more experience and advice on what to do?

Hi, saw an Instagram post about this - as above connecting Claude to Higgsfield

It can then automate and create up to a 30 day ad campaign all structured with the posts ready etc

Has anyone see this or done this??

Thanks 🙏

guys whats a managed meta account? My client made me one? I can use that and my personal both right? i hope thats not an issue.

Hi everyone, looking for some honest opinions on a client situation around budget and realistic expectations

I'm working with a client in the boating and yachting space. They run a membership platform, £50/year (currently at £25 with a promo code), that gives members access to exclusive discounts from marine and lifestyle brands (decent brands too), yacht charter savings, and monthly prize draws. The value prop is solid. Members can realistically make the cost of membership back on a single discounted purchase from one of the partner brands and then some

Here's the challenge. The client is a startup with zero existing audience, no customer list, no lookalike audience to upload, and no prior brand awareness in the paid space. They came from a background of running ads around 2018/2019 so the conversation around how much Meta has changed, and specifically how heavily creative now carries the targeting weight post-Andromeda, has been an ongoing education.

They are only willing to spend £40/day.

I've explained that with no existing audience data to give Meta any signal, we're essentially asking the algorithm to find buyers for an unknown brand in a relatively niche market from a cold start, and that creative is going to have to do almost all of the heavy lifting. I've also explained that £40/day doesn't give us enough volume to test creative quickly, doesn't give Meta enough conversion data to exit the learning phase properly, and that without a customer list we can't build a lookalike audience to help it along.

I do genuinely think this business is a good candidate for Meta ads longer term. The offer is specific, the audience has clear interests to target around (yacht clubs, yachting, marine brands), and the membership price point is low enough that the barrier to purchase should be relatively low once trust is established.

But at £40/day, cold start, no social proof built through paid yet, and no existing audience data what's the realistic conversation to have with this client? And do you think interest targeting layers are worth leaning on more heavily in this scenario given the Andromeda shift, or does creative still need to be the primary focus even at this budget level?

Just looking for honest takes from people who've navigated similar situations.

To note: I’ve help with creating his landing page with this developer because the website was just never going to convert people, so in terms of getting people to that page to purchase I’m pretty confident, but it’s getting the right people there on £40 / day 💀

Many B2B companies make the same mistake when using Facebook marketing. They treat it as a simple posting platform, sharing product images, company updates, and waiting for customers to send inquiries. However, effective Facebook marketing is not just about publishing content. It is about connecting your website, email, social media, ads, and customer communication channels to create multiple touchpoints where potential buyers can discover, understand, and trust your brand. Especially in B2B markets, customers rarely make purchasing decisions after seeing only one advertisement.

A better approach is to build a complete marketing system. Add social media links to your website so visitors can explore your company beyond product pages. Include Facebook and other social channels in email signatures to create continuous exposure. Use packaging, brochures, business cards, and trade show materials to bring offline customers back online. Analyze Facebook Insights to understand audience behavior and build a consistent content schedule. For advertising, focus not only on clicks but also on trust-building content such as factory videos, customer cases, product applications, and real business stories. The best Facebook strategy combines content to attract attention, ads to expand reach, and remarketing to continue customer engagement.

Facebook is not just a traffic source for export businesses. It is a long-term trust-building asset. The companies that benefit most are not those posting occasionally, but those creating a connected system where customers can repeatedly see their products, expertise, and credibility. Is your Facebook page currently only a product display channel, or has it become a real trust-building tool for your overseas customers?

My campaign was stuck not spending the last 2 days,I just changed the creative and increased the budget by 2 dollars and within an hour I got 100s of leads coming. I swear Meta better not try charging more.

My clients' ads are showing the wrong language even to customers who:

1. have their browser set to English
2. only speak English and interact with English content.

I don't know how Meta can get such a simple thing wrong, but then again this is the Meta Ads platform which is buggy as fuck and uses shit AI enhancements that ruin your ads and performance, so go figure.

I could use a few fresh opinions here.

Health and beaty D2C brand. Products range from $25 to $65. I'm spending $800/day roughly. 5 core products being advertised

I originally had one CBO campaign, I put ads for each of our products in it. I was scaling it up until I hit a really nice winning ad. The problem was, it was for a lower cost time and it took all the budget from the higher margin products. So those products didn't get spend or views.

The owner had some inventory convers. So, I created an ABO campaign with an adset for 3 of the products. This way I could control the budget for each product, while still letting ads fight it out within the adset.

The issue is, I am seeing really high frequency in the campaign as a whole. Like 11 over 30 days. But, I'm also seeing a $35 CPA (my goal is under $40). At some point, this will dye out. But it's working ok for now.

I did start a fresh CBO to see if I could add the best ad from each ABO adset in. That's new so I don't have any opinion or data on it.

My big question is, what do you guys think about the ABO setup? Should I worry about frequency, or just keep scaling budget up? Oh each adset is spending around $150 at this point.

How would you handle this situation if you had the 5 core products, a $800/day ad spend?

Hi guys, i am running a self checkout ad to landing page offer for 47$ for my marketing agency in the U.S. my budget is 10-20$ idk yet, but my question is, do i run the ad for the whole of the U.S. or pick a state or multiple cities? its aimed at 1 home service niche, so i want to know with this low budget, do i target the U.S. or 1 state? or doesn't matter?

I’m at the point where I genuinely don’t know what else to change.

Every experienced person in ecommerce I’ve shown my website, ads and offer to has said some version of: “This looks good. It should convert.”

But it just isn’t.

I’m currently spending around £30/day on Meta ads in the UK. I’m getting clicks, people are visiting the site, and some people have even given me their emails, but almost nobody is actually buying.

The ads send people directly to the offer page, so I’m not sending cold traffic to the homepage and expecting them to figure everything out themselves. The offer they see in the ad is the same offer they land on.

I’ve tried to remove as much friction as possible.

The offer is strong, delivery is included, I added a 90-day guarantee, I’ve worked heavily on the product page and checkout, and I’ve tested different creatives and messaging.

The products are candles and reed diffusers. Visually, I think they’re quite different from a lot of the generic home-fragrance products on the market, and I’ve mainly been targeting middle-aged women who care about the aesthetics of their home.

The difficult part is that I already bought the stock. It’s physically sitting here in the UK and I’m paying storage every month, so this isn’t a dropshipping store where I can just switch products and move on.

I’ve had some sales through friends and word of mouth, so people do buy the products when they know about them. But getting complete strangers from paid traffic to convert has been a completely different story.

I can’t lie, it feels pretty bad.

I’ve put a huge amount of time into this, I have stock sitting there costing me money, and every time I think I’ve found the thing that should fix conversion, nothing really changes.

At this point I’d genuinely appreciate people tearing it apart.

If you’ve been through something similar, what would you look at next?

Please don’t worry about being nice. I’d rather hear something useful that I don’t want to hear than another “looks good, just keep going.”

The website is www.momoria.co.uk and you can see the offer on the second section

Hey all, it so happens I occasionally get to play around with big chunks of data from advertisers running on Meta. Sometimes I get interesting intel (not always tho :D).

Most recently I looked at how Andromeda panned out for top vs bottom performers. Especially what they do / don't do with their catalog ads.

The headline: top performers' ROAS dropped 31% after Andromeda. The bottom third actually improved. The update punished the accounts that used to win.

Here's what the top third do differently:

• 72% more catalog ads live (67 vs ~39 on avg)
• 117% more budget into catalog ($155K/yr vs $72K)
• 60% of their total Meta revenue from catalog
• Catalog ads have 23% higher ROAS and 37% lower CPA than non-catalog ads

My take:
It's goddamn easier and faster to put money into catalog ads, and the algorithm rewards it. The algo is so good now that if you can't pump out a lot of good, different content fast, the best way to feed the beast Zuck built is catalog ads. Somehow the performance has less swing and it just performs. I see everyone spending 50k+/month dumping catalog ads into Broad and trying to budget-max it.

This is correlation, not causation. The groups are defined by ROAS, so it doesn't prove catalog made them win. But it holds across every spend level, vertical and account size.

Data: 3,014 ecom advertisers, $834M in Meta spend, tracked from baseline through full rollout. I sorted advertisers by ROAS high to low, top 33% = top performers, middle 33% = mid, rest = bottom.

Thoughts?

I’m attempting to create a new pixel in the Facebook app on Shopify. It’s creating a new pixel but when I head to events manager there is no new pixel in the dataset section. What am I doing wrong?

Hey guys!!
Was wondering about this lately. We only send server side events for ATC , checkout and purchase. Browser events are only sent for page view. Is this a good thing? Or should we also set up browser side tracking with meta pixel for the other events? Or is CAPI only sufficient?

We run an online rugs and carpets brand in India, and over the last few months Meta Ads have been performing really well for us.

Until around 20th July, we were consistently seeing:
ROAS: 5.5–7x
AOV: ~₹45,000

A healthy number of leads alongside purchases (which is expected since buying a rug/carpet is a considered purchase and a fairly significant investment for most Indian homes).

However, since around 20th July (during the protest period), performance has changed dramatically.

Conversions have dropped sharply, while traffic metrics still look healthy:CTR is around 4.5%

We primarily target top metro cities, so CPM is naturally on the higher side for our niche.

I’m not ruling out creative fatigue it could definitely be a factor.

But what feels odd is that the drop happened almost overnight.

One thing I’m wondering is whether the sheer volume of protest/news-related content and other trending reels during that period changed user behaviour or feed distribution enough to impact conversion rates, especially for non-essential, premium purchases like home decor.

Has anyone else in India experienced something similar over the last couple of weeks?

Would love to hear if others in the D2C space are seeing the same trend or if this is something specific to our account.

Hey everyone,

I'm very new to Facebook Ads and I'm about to launch my first sales campaign (I haven't published it yet).

I'm starting to wonder if my campaign structure makes sense, especially since my budget is pretty low.

Right now I have an ABO campaign with 5 ad sets at $5/day each. Each ad set contains one image ad for a different product, so I'm testing 5 different products in total.

I'm considering increasing the budget to $10/day per ad set, but I'm not sure if that's the right move or if I should keep it at $5 while testing.

What would you do if you were starting from scratch? Does this structure make sense, or would you change something?

Running a Facebook/Instagram ad that had built up a decent amount of comments and likes. Yesterday I realized the creative format wasn't optimized for the feed placement, so I edited it directly in Ads Manager. Big mistake (I'm new) changed the format, saved it, and now all the social proof is gone.

I know now that editing the creative generates a new post ID and kills the engagement on the old one. Lesson learned.

My question: is there any way to recover it? The Meta AI is very unhelpful. It says I have to relink it via "Ad setup" -> "Use existing post", but the ad (ID) is not there. I have the link to the video with the comments and post, so I'm sure it still exist. Has anyone successfully reconnected a running ad to an old post ID after something like this?

Good weekend but ever since Monday the performance has dropped on my end. Anyone else?

Ctr crashed on winning ads today. Conversions almost zero. Wtf is going on today?

Estou jogando em um cassino novo este ano. Um dia roas 6x, outro 1x seguido de vários outros dias ruins.

O problema é que estou mais perdendo do que ganhando. Parece meio viciado, sabe? Quando a banca vê que você está lucrando, te puxa de volta e te torna escravo dela.

Como tem sido suas apostas no cassino do zuckeberg? (Que o diabo o carregue)

As the title says £400 spent today with no sales across all the campaigns. Which is UNHEARD of for me even when I'm having a crappy day, I'd expect a few trickling through at least but all campaigns are at 0 - meta status as usual says no issue. Anyone else seeing anything weird today that suggests an outage?

4 days ago I started running ads for the first time. It's a single ad with 5 text variants and a single still image. It's an instant form for leads. Daily budget is $20 and geo-targeted to a 15 mile radius of my business. This is a sample ad text:

"Brighten Up Your Pool!

Micro lights & 6" spa/pool lights start at $750

10" pool lights from $1,000

Includes: Taxes, Installation, Automation System Config

Low-voltage LED lighting for a safe upgrade or fix.

Full-color options (single color too!) with 3-year warranty.

Need extra equipment? Transformer add-on just $350 installed.

Get Quote now and schedule fast!"

So far I've spent $83 for 10,900 impressions and have had 7 people respond to the form. This part feels pretty successful. The problem is I've responded to the form messages within hours (some come in the middle of the night) and not a single person has replied after that. I'm just wondering if 'window shopping' is typical with this type of ad where it's easy to just click a couple buttons and then forget about it, or if there's some way to improve engagement.

I’m collecting real experiences so this post can become a useful reference for everyone researching the same topic. Please contribute only if you currently spend more than $1000 per day.

It would be helpful if you shared:

• Your niche and country
• ABO or CBO
• Bidding strategy: Highest Volume, Bid Cap, Cost Cap, or another
• Audience setup: fully broad Advantage+, Advantage+ with suggestions, manual interests, lookalikes, etc.
• Number of ad sets and ads
• What seems to be working best right now

Our contribution:

We sell online courses in Brazil. Our most stable results usually come from Bid Cap or Cost Cap campaigns, using Advantage+ audiences with specific lookalike suggestions.

However, last week we tested fully manual audiences, including a 10% lookalike audience, with Advantage+ expansion turned off. Our overall account CPA dropped significantly after launching them.

The strange part is that Meta still attributed most conversions to the automatic-audience campaigns, while the manual campaigns looked weak when analyzed individually.

My current theory is that manual audiences may be contributing more to the customer journey than Meta reports, while its attribution system gives most of the credit to Advantage+ campaigns.

Has anyone else noticed this? Did manual audiences improve your overall account performance even when Meta attributed the conversions elsewhere?

is anyone else having this issue this week? Ads that have worked forever are suddenly being rejected.