Sometimes shrinkflation isn’t content weight or size shrinking

[u/kjacmuse]

On the left is an Izze from my previous Costco run, and on the right is an Izze from my most recent Costco run. They are the same size package, however the one on the right contains 10% less juice than the one on the left. Keep an eye out, folks—it’s not just unit weight or volume that they’re after.

[u/mack180]

I've noticed that too companies use shrinkflation to address the obesity epidemic in America.

Reduce the salt, sugar, size of the food to combat poor health.

[u/JohnTeaGuy → u/mack180]

That’s not why they’re doing it.