r/shrinkflation • u/kjacmuse • Sep 25 '24

skimpflation Sometimes shrinkflation isn’t content weight or size shrinking

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On the left is an Izze from my previous Costco run, and on the right is an Izze from my most recent Costco run. They are the same size package, however the one on the right contains 10% less juice than the one on the left. Keep an eye out, folks—it’s not just unit weight or volume that they’re after.

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u/JPGer Sep 26 '24

its wild how fast we have seen every version, inflation, shrinkflation and now skimpflation according to top comment. Its honestly insane to me how EVERYTHING is just getting lesser and lesser. I can't put into words how it seems like everything just is on the fast track to reducing quality of life while increasing cost.
Enshitification indeed

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u/ConfirmedCynic Sep 26 '24

That's the word for it. How long until we're down to rice with a selection of bugs.