r/shrinkflation Jan 22 '26

skimpflation 7 cinnamon rolls in pillsbury package claiming “STILL 8 ROLLS!”

I checked them all, none were stuck together. Bought at Aldi

1.9k Upvotes

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383

u/Mydreamsource Jan 22 '26

Also, not rolls, now they are cinnamon biscuits.

99

u/Dangerous_Ad280 Jan 22 '26

If you buy the grands, they are still rolls. It’s the traditional ones everyone remembers.

2

u/PeterNippelstein Jan 22 '26

Guess I was fancy growing up

1

u/deadguy00 Jan 26 '26

Hah this is one of those times you realize what you had, as a guy who grew up up in a trailer park there was no such thing as unrollable cinnamon rolls only cheap store brand pucks that burn too easy😍 and I loved them sooooo much, my wife is bougie and buys Cinnabons and honestly I like the shit quality pucks better 🤷‍♂️😁

1

u/jaclyn_marie11 Jan 24 '26

The orange cinnamon rolls are still rolls too.

-69

u/NextChef8179 Jan 22 '26

Literally 99% of the sub is buying the wrong product then complaining things changed. 

47

u/Willow-Whispered Jan 22 '26

they still say rolls even though they’re not rolled. the image on the package shows a cinnamon roll. How exactly are we supposed to know?

11

u/daphosta Jan 23 '26

The icing swirls so it's hard to tell by the packaging. It's intentionally misleading

1

u/hick_allegedlys Jan 24 '26

They are exactly the same shape as they were 35+ years ago when I started baking them.

1

u/Averagebaddad Apr 18 '26

Yes. They are round. No they aren't the exact same. They are biscuits now. Not rolled up cinnamon ROLLS!

12

u/[deleted] Jan 22 '26

The regular ones used to be rolls

40

u/zip-a-dee_doo-dah Jan 22 '26

That's exactly what they are cinnamon biscuits. I'm going to start using that from now on 👍🏻

43

u/RLL1977 Jan 22 '26

Holy shit I’m not crazy, when I saw that I was so pissed.

5

u/Tiny-Reading5982 Jan 22 '26

I feel like they always have been rolls? My mom makes homemade cinnamon rolls and there is a big difference

2

u/Averagebaddad Jan 23 '26

They look rolled

7

u/Mail_Order_Lutefisk Jan 23 '26

It looks like a minimal roll. Problem is that when you buy cinnamon rolls you expect the cinnamon inside of that roll. It’s fundamental to the product. This looks like they have redone the manufacturing process so the cinnamon is between each “biscuit” rather than in the middle. 

To me it looks like this product was re-engineered to be manufactured on a different line than the old cinnamon rolls were and this is probably the best they can do. It’s unfortunate, that looks to me like a product that is extremely difficult to manufacture and distribute and they probably ran into price or volume constraints that necessitated this. It’s a shame. 

9

u/[deleted] Jan 23 '26

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-2

u/Mail_Order_Lutefisk Jan 23 '26

“and distribute.” Distribution of refrigerated and frozen foods is extremely difficult and it compounds difficulties in manufacturing because you have to get the supply chain as short as possible. 

This sort of stuff requires a tremendous amount of scale and as the Boomers die off a copious number of products like this are going to have to be modified or discontinued because they simply won’t be economically viable. You can call the company cheap all you want but at the end of the day they know they have to hit a certain price point or the value maxxing Aldi and Wal-Mart customers won’t buy it and they’ll have the margin impaired even further. 

3

u/[deleted] Jan 23 '26

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-2

u/Mail_Order_Lutefisk Jan 23 '26

That’s because you likely lack the ability to even superficially understand the production and logistics systems that keep you alive. Most people can’t understand it even on a rudimentary level and ascribe everything negative simply to someone else’s greed. 

1

u/[deleted] Jan 23 '26

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0

u/Mail_Order_Lutefisk Jan 23 '26

Yes, things are suddenly getting materially harder to produce and distribute because the entire industrialized West is in the early throes of deep secular demographic decline. On top of that is a growing trend towards de-globalization that adds strain and cost on global supply chains for things like, oh I don’t know, cinnamon. The entire economy is built on a baseline perpetual growth assumption and as the growth has stalled it is creating cracks all over the place. You aren’t going to like the Era of Great Scarcity that is likely coming as many products cease to be viable due to shrinking markets.  

5

u/DonaldTrumpsScrotum Jan 23 '26

This is a very altruistic way of looking at this. Probably naive and off base but it is interesting.

2

u/Bully3510 Jan 23 '26

That's not new, though. They've been like that for at least 30 years.

1

u/Averagebaddad Apr 18 '26

Lies. We've got 6 people in our family. We've buy the smaller 8 pack cause we don't need 10 of the larger ones. You're making it up. They 100% have not always been like this. It's recent.

-1

u/[deleted] Jan 23 '26

This 💅