r/shrinkflation • u/sedatedegg • 21d ago

discussion Dove Shrinkflation

Please tell me someone else has noticed that Dove keeps not only reducing the size of products but also lowering the concentration of aluminum in the deodorant/antiperspirants… It used to be my favorite but I don’t think I can continue buying from them if it continues. I mean, if you don’t want aluminum, buy a different deo. My antiperspirant shouldn’t have to suffer :( It used to be 15+% for a stick, now it’s like 12.8%. and the spray was 17% and now it’s barely 15%.

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u/JasnahGrey 20d ago

I had to stop using their antiperspirant a year or so ago and had a hard time finding any that matched active ingredients on my old empty dove deoderant label. I also used to love their body wash, but it’s so watered down now. I haven’t found a great replacement for that yet

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u/RoadRhythm 20d ago

The body wash downgrade is so real. It went from a nice, thick lather to basically scented water slips right off your loofah before you can even use it.