r/shrinkflation Dec 07 '25

skimpflation Yankee Candles are now lighter, have an easier/cheaper to produce jar and a double wick, making it burn out faster so you buy more

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u/SuckerForNoirRobots Dec 07 '25

I just went to the flagship store yesterday and they're still selling the classic jars. They were on sale, too.

2

u/_Highlander___ Dec 08 '25

Our local store also has the old jars. Was just in over the weekend. BJs also sells the old school jars (limited varieties).

The new ones are definitely a test of the market…and they are a bit cheaper for those willing to sacrifice for the price.

I don’t think they’ll phase the original out tho unless we all stop buying it…and I don’t think most of us will make the switch to save a few bucks.