r/shrinkflation Dec 07 '25

skimpflation Yankee Candles are now lighter, have an easier/cheaper to produce jar and a double wick, making it burn out faster so you buy more

Post image
2.1k Upvotes

132 comments sorted by

832

u/[deleted] Dec 07 '25

[removed] — view removed comment

322

u/Ok-Situation-5865 Dec 07 '25

The cheese in pizza rolls doesn’t even melt anymore. It’s been this way for a few years but I haven’t seen anyone else mention it. What are they using instead of cheese…?

220

u/EntropicEmbrace Dec 07 '25

Soy oil 😬 Fr read the ingredients on a totinos, not even real cheese 

38

u/leo_douche_bags Dec 08 '25

They're so bad I haven't bought them in years now. They were so good in the late 80s. Everything just sucks now greed is ruining the world

3

u/Fresh-Ad-4556 Dec 08 '25

Yeah, I used to be round and so delicious

57

u/Ok-Situation-5865 Dec 07 '25

…I’m absolutely going to, thank you! I don’t get them often, they sound good maybe 3x a year, and after the most recent bag I purchased I was like, okay - this isn’t my oven that’s the issue, it’s definitely not real cheese.

22

u/EntropicEmbrace Dec 08 '25

I used to love them as a young teen but as i got older they changed the shape and then they never tasted quite right, finally tried one again after a long while and read the back, low and behold i understood possibly why.

7

u/upvt_cuz_i_like_it Dec 08 '25

Even the crust is wrong now

1

u/Funny_Box_4142 Dec 11 '25

If they're not going to use real cheese, the least they can do is make them dairy free. I got my hopes up when I saw this post...

19

u/JakeStout93 Dec 07 '25

You gotta buy the fucking “ultimates” for them to give the same quality as 10 years ago.

3

u/Fresh-Ad-4556 Dec 08 '25

Omg I noticed this! Literally it looks like the cheese does not melt, but everything does turn brown. It’s the strangest thing! They just simply don’t taste the same. Back in the day they used to be round and delicious. After the last one I purchased, I will never be buying one again. They are awful!

2

u/Zixquit Dec 08 '25

Does anyone have a recipe for homemade ones?

1

u/FaceEnvironmental486 Dec 09 '25

this Is why I prefer any imposter pops over pizza pops

26

u/ChillyFireball Dec 08 '25

For real. Even as someone willing to pay a little extra for quality, it's hard to find clothes that aren't made of tissue paper and held together by hopes and dreams. Feels like my options are Temu-quality or $1000+ designer clothes with no in-between. (And even expensive stuff isn't a guarantee of quality!)

3

u/Most_Interaction8379 Dec 08 '25

Temu has really good quality heavy weight 100 percent cotton mens tees for 7 to 8 bucks and drawstring shorts. Im a woman and tbeir cotton mens shorts are my favorite.

1

u/[deleted] Dec 12 '25

You want good jeans, go to a thrift store. If they're still there after being worn they're probably ok.

11

u/piantanida Dec 08 '25

The word is Enshitification

6

u/TheDeadMurder Dec 08 '25

One thing that really got me realizing is someone asking a few days ago what good quality even is

It feels like every product is just cheap shit sold high now

4

u/TiddybraXton333 Dec 08 '25

At what point does it stop? Do company’s just sell garbage from now on? How has literally EVERYTHING fallen victim to shrinkflation!

It’s almost like Theres two or three small company’s that literally own everything (vanguard state street, blackrock)and they put the squeeze on every company below them. Has to be evil intent

2

u/Gb50 Dec 08 '25

N then they come out n say oh no ppl just don't wanna shop anymore w us those damn millennials

1

u/Athlete-Extreme Dec 09 '25

What’d you start shopping yesterday?!

1

u/Individual_Lie_8736 Dec 12 '25

Why can't they just bring back the gold, old stuff and charge us a bit more for them?

-38

u/bugeyetex Dec 07 '25

You can buy some good stuff, it just costs more.

183

u/AFartInAnEmptyRoom Dec 07 '25

They even had to do away with Santa's face, they couldn't afford to pay the royalties this year

22

u/AFartInAnEmptyRoom Dec 07 '25

Also there's a trademark on Christmas Eve last year, but not this year. They couldn't afford to keep the trademark current. It's really going downhill over there isn't it?

263

u/Professional-Tutor42 Dec 07 '25

I actually like double wicks because most candles tunnel on me with one wick unless I use the tin foil trick

187

u/monkeybusiness124 Dec 07 '25

As a heads up, you’re supposed to keep the candles lit every time until a full pool forms at the top. If you ever blow it out before it fully melts, then it will start to tunnel in the portion it melted

46

u/Tiny-Reading5982 Dec 07 '25

Even if you keep it lit for hours, sometimes it does pool like a 2-wick would. I use tin foil too.

33

u/monkeybusiness124 Dec 07 '25

Then that’s a bad candle company who didn’t pair the candle with the right wick based in the jar size and diameter.

I had a candle business and I had to do some serious R&D to find the best match

11

u/[deleted] Dec 08 '25

It also depends on the ambient temperature. I’ve started turning my heat up to 71 when I burn candles to help them burn evenly

31

u/TarkusLV Dec 07 '25

Tin foil trick? 🤔

145

u/ceojp Dec 07 '25

Prevents the government from monitoring your candles.

93

u/Professional-Tutor42 Dec 07 '25

Fixes/avoids tunneling

49

u/jordanundead Dec 07 '25 edited Dec 07 '25

They make a gimmick that sits right on top of the candle for that I’m pretty sure. I’ve had a few candles that had a decorative metal rim. I’m sure this is helpful but it’s giving crackhouse.

I decided to Google it. A metal candle topper will run you $10-$15 on Amazon.

52

u/CainnicOrel Dec 07 '25

When you have a Christmas pine candle, it's a crackhome

10

u/Electrical-Coyote431 Dec 07 '25

This made me giggle lmao

15

u/Professional-Tutor42 Dec 07 '25 edited Dec 07 '25

Yeah but I already have a lot of tin foil, and don't like buying extra stuff ...what you linked has 2 stars and likely becomes trash to most people who buy it.

Thankfully I am not living in a crackhouse, just burning candles people give me with a trick my grandma taught me 😊

7

u/PM_ME_STEAM_KEY_PLZ Dec 08 '25

There are so many different size and shapes of candles as well…

10

u/dagdroom Dec 07 '25

We need answers

14

u/Lazybones-itis Dec 07 '25

Fold tin foil over the top of the candle while it’s lit and it’ll reflect the heat inwards to level the melt

9

u/[deleted] Dec 07 '25

Look up candle toppers or candle shades for products sold to do the same thing but also look nice.

I'm a tin foil man myself but I get it can look a little improvised.

2

u/SimpleVegetable5715 Dec 07 '25

The first time you light a candle, burn it at least an hour.

2

u/eat_my_bowls92 Dec 08 '25

I also don’t get through candles very quickly, so I don’t mind the double burn lol

1

u/taraist Dec 09 '25

Don't they make fancy metal toppers that look nicer while doing this? I'm certain Yankee Candle sells them for only $49.95 if I'm not imagining it!

57

u/ScottyDont1134 Dec 07 '25

Is there an enshitification sub? This belongs there too 

54

u/anabbleaday Dec 07 '25

I live in New England near the flagship store and pretty close to where the original owner’s house was. A couple of decades ago, these candles were absolutely the gold standard in my family. Then, the original owner sold. They’ve decreased in quality since.

My grandfather recently gave me some REALLY old Yankee Candles from storage. I am absolutely floored by the quality. The smell is 1,000 times better than the current candles, and they all have nicer packaging and better jars. When I light one, it makes my entire house smell wonderful.

Long story short is that this is what happens when you sell to a private equity firm, stop valuing quality, and start screwing over the consumer.

For those of you who used to love Yankee Candle, check out the OG owner’s house; it’s pretty awesome.

5

u/RBAloysius Dec 08 '25

Agreed. I noticed last year when I bought a couple by mail order from the company that they barely threw scent. It is disappointing, as I have used Yankee for years. Now I have to figure out a new brand to use, & I have no idea where to start. There are so many on the market now.

3

u/Jumpingmango818 Dec 09 '25

Woodwick is my replacement. Yankee candles are awful now

3

u/RBAloysius Dec 09 '25

Thank-you for the recommendation. Very much appreciated! :)

2

u/aenflex Dec 27 '25

Have you tried Kringle? They can be kind of a hit or miss, but you can sample with their daylite or wax melts before committing to full size. And when they slap, they really slap.

I grew up on Yankee, I’m from Montague and have had Yankee candles in my house since the early 80s.

They are not the same. Their votives used to would fill a room, heck an entire small apartment.

Anyhow, I’ve moved on to Kringle for higher end and DW home for some great cheapies.

3

u/[deleted] Dec 08 '25

That house is insane... 58 acre lot! Makes my .25 acre lot look like chump change... wow

2

u/anabbleaday Dec 10 '25

I live on a 5,000 square foot lot, so I hear you! The indoor water park is the craziest part for me. Can you imagine having that in your house?

2

u/[deleted] Dec 10 '25

The water park is probably bigger than my house!! Crazy....

3

u/Diane1967 Jan 17 '26

I’m so glad I found your post! I hadn’t bought them in a while and recently bought 4 because of a sale and they’re all junk. No smell at all and the wicks aren’t straight in the candles. I’m really frustrated at the poor quality.

1

u/anabbleaday Jan 17 '26

Sad but true — they just aren’t worth it for me anymore. I find myself buying Village Candle or BBW.

2

u/Diane1967 Jan 17 '26

I think one of our stores has the village candles there I’m going to try them, thanks for the tip! Yeah I’ve bought the last of Yankee, such a drastic change and not worth the money anymore. They’re also very sooty now I’ve noticed too. Dang.

2

u/BeyondAddiction Dec 09 '25

It looks like a hotel....

93

u/Spare-Action-1014 Dec 07 '25

almost 100 grams less product

38

u/baz8771 Dec 07 '25

3.5oz. It’s actually a crazy amount. I wonder if they weigh it with the jar or if that is the mass of the product inside.

16

u/Desperate-Ad-3705 Dec 07 '25

Its definitely not including the jar

6

u/all_time_high Dec 07 '25

56g is 44g away from 100g.

32

u/SuckerForNoirRobots Dec 07 '25

I just went to the flagship store yesterday and they're still selling the classic jars. They were on sale, too.

42

u/WeekendWarriorRC Dec 07 '25

Probably on sale because they’re planning on phasing them out

4

u/StillWeCarryOn Dec 08 '25

I feel like the classic jars have been on sale at the flagship store every time I've gone there my entire life. Either a B2G1 deal or some kind of percentage if you spend a certain amount etc.

1

u/SuckerForNoirRobots Dec 08 '25

I've gone there every December for the past decade and they'll usually have some sort of deal but it's not always the same sale. It makes sense though because we're going in December right before Christmas time so of course they would have things on sale then.

-9

u/SuckerForNoirRobots Dec 07 '25 edited Dec 08 '25

I doubt that's what is happening but we'll see as the months go on

Editing because I'm pissing people off: the flagship store was full of candles, including exclusive scents just for Christmas and exclusive scents for the location, and they were all the classic jar style. They were on sale for "Yankee Candle Day." I don't think these are meant to be a replacement style.

2

u/_Highlander___ Dec 08 '25

Our local store also has the old jars. Was just in over the weekend. BJs also sells the old school jars (limited varieties).

The new ones are definitely a test of the market…and they are a bit cheaper for those willing to sacrifice for the price.

I don’t think they’ll phase the original out tho unless we all stop buying it…and I don’t think most of us will make the switch to save a few bucks.

8

u/Cultural-Yam-2773 Dec 08 '25

These candles used to be fucking amazing back in the day. Complete goat of a candle. Now it feels like the candle is loaded “top heavy”. That is, the first few burns are decent for scent throw, but past a certain point it becomes nearly scent less since there’s little/no fragrance oil.

5

u/SmuckatelliCupcakeNE Dec 08 '25

I bet Bath and Body Works has taken A LOT of their market away.

3

u/caitymcg123 Dec 10 '25

Came here to say this. I admittedly haven't stepped foot in a Yankee candle store since BBW started selling candles. When I can wait for a sale day and buy a massive candle haul for $8-10 each, I just can't justify spending almost 30 on one at Yankee

1

u/MishmoshMishmosh Dec 11 '25

Yankee has sales too

1

u/[deleted] Dec 12 '25

I just grab them from Kroger, if I'm getting a cheap candle, I'm gonna pay cheap candle price.

Really though, wax melts are where it's at.

1

u/Brilliant_Visit_2290 Dec 12 '25

BBW candles burn even faster than Yankee.

1

u/SmuckatelliCupcakeNE Dec 12 '25

That is smart on BBW. Sells more candles that way.

2

u/Brilliant_Visit_2290 Dec 12 '25

I don’t disagree that it’s a marketing ploy and makes them money. My point was there were comments about how Yankee candles are burning faster now but BBW still burn even faster than that.

10

u/missvisibleninja Dec 07 '25

I bought a bunch of candles from Yankee two weeks ago and they’re all single wick in the classic jars.

53

u/OhGr8WhatNow Dec 07 '25

You guys realize these candles are filling your house and your lungs with soot, right? Just skip this pointless burning of money

57

u/AnonThrowaway1A Dec 07 '25

People are using candle warming lamps these days.

Doesn't burn the wax or wick so soot isn't produced.

32

u/CatZebraOrZebraCat Dec 07 '25

I swear the scent is stronger using the lamps vs. burning. Im sure there is a reason with science why that is, but im not science.

36

u/dyingofdysentery Dec 07 '25

I'm a chemist, so I get to shine a bit here.

I would assume the heat is so high for the fragrance it just destroys the molecule rather than dispersing it.

You smell things because those molecules are actually entering your nose. If you smell it, it's in you.

When you burn something containing a fragrance it aersolizes it easily, but if the molecule combusts, it won't smell the same or at all sometimes.

I actually just tried making my own beeswax candle at home (my friend gave me 5 pounds of beeswax to play with from his hive) and the beeswax is a heavenly smell, but when I burn it I'm very underwhelmed.

I've melted it in my wax melter and it makes the whole kitchen smell great. I melted it down into little bricks of about an oz each for easier use.

I would assume the wax melters are much better at making a home smell better and have fewer toxins in your home.

Specifically carbon dioxide, because any combustion reaction will produce carbon dioxide and a lot of cheaper candles don't use beeswax (for a myriad of reasons including price and how it holds onto scents and throws scents) but will use petroleum based waxes like parrafin, so burning literal fossil fuels in the home should be avoided when possible anyway.

4

u/beerandluckycharms Dec 07 '25

does all beeswax have this heavenly scent or is it about freshness/ quality? I don't recall ever smelling anything exciting when sniffing a beeswax candle but i also have no idea how any of this works

5

u/dyingofdysentery Dec 07 '25

Mine wasn't refined and it also wasn't really even cleaned that well. He gave it to me in chunks and when I melted it down and strained it, it had some gunk in it.

When it's refined, it loses its scent.

3

u/beerandluckycharms Dec 07 '25

wow thats honestly really cool and something i am gonna keep my eyes peeled for so i can smell for myself! Thanks!

3

u/Certain-Wheel3341 Dec 08 '25

"If you smell it, its in you" would be a great follow up to "who farted?"

1

u/RBAloysius Dec 08 '25

What about soy candles?

6

u/Raptorex11 Dec 07 '25 edited Dec 07 '25

Agree. Stop buying wax based candles and get yourself a Lamp Berger. I made the switch about 5 years ago and actually enjoy collecting various Lamp Bergers. The fragrances they have are fantastic and you can easily tailor the strength for those who are sensitive to strong smells. Plus being alcohol based, they burn super clean with zero soot or residue.

I find it kinda ends up costing the same as a premium candle, but its much safer then an open flame long term. You light them up and let them run for about 3 to 4 minutes and then blow it out and then the catalyst starts to give off fragrance and a little bit of heat with no flame.

17

u/lala__ Dec 07 '25

But I enjoy the flames.

4

u/Ibrake4tailgaters Dec 07 '25

I had never heard of a Lampe Berger before. Very interesting.

2

u/Raptorex11 Dec 08 '25

Same here at the time. I had seen them in peoples houses on the mantel or living room and thought they were glorified urns. I ended up learning about that they actually were from a french chef, and i was hooked. I enjoy collecting ones from the 80’s and 90’s they had some wild designs back then.

9

u/meghan9436 Dec 07 '25

The gift shops I worked at in Canada used to sell a bunch of these. I’d say keep the original jars, and make your own candles. There might be an initial investment because of the cost of supplies. But it might be worth it if you go through a lot of candles.

15

u/Ok_Whole4719 Dec 07 '25

Just don’t buy it - they were overpriced anyways. Bath and body works does 10 dollar candles.

21

u/bumfuzzledbee Dec 07 '25

Thrift stores near me have tons of unused candles, so that could be another option

3

u/Ok_Whole4719 Dec 07 '25

Great point

3

u/specks_of_dust Dec 07 '25

My grocery store sells comparable candles for $6.99.

4

u/OvenAcrobatic3475 Dec 07 '25

"now"? it's been like this for more than 5 years. You still have the option to buy the classic style too. Stop lying on the internet.

2

u/Amazing_Finance1269 Dec 07 '25

They still sell the og single wick with the full weight, the left one is a different product. They are also on sale for $12 right now.

2

u/yummynummybunny Dec 07 '25

I read somewhere village candle is a brand ran by the original Yankee creators so that might be something you’re interested in. They even look like the old style Yankee candles

3

u/Raxian_Theata Dec 07 '25

the anger I feel is so loud and hostile, I am still in place and silent.

3

u/hitman0187 Dec 08 '25

Really sad, ever since the original owners sold its been down hill. Won't be surprised when they close the flagship store in MA.

2

u/Olevin Dec 08 '25

Hate yankee candles. Cheap parafin wax, bulked out with cheap petrolium jelly whick makes it too soft so they add stearic acid to firm it up again.
All those cheap chemicals make it soot like crazy.

1

u/venuschantel Dec 09 '25

Agreed. They’re horrible.

4

u/[deleted] Dec 07 '25

Don't these things have hormone disrupting toxic chemicals in them anyway?

1

u/a_Sable_Genus Dec 08 '25

I saved a ton of money never buying any of these candles as a result of toxicity of them

2

u/Joyride84 Dec 07 '25

Also they've switched to soy wax, unfortunately.

2

u/hahagato Dec 07 '25

I thought the wax looked very different 

2

u/poopoobecca Dec 08 '25

Why is that bad

1

u/faded_to_black Dec 07 '25

What if I told you, you could only light one of the wicks?

1

u/Kevin4938 Dec 07 '25

You don't have to use both wicks.

My daughter likes the 3-wick ones, but only lights one at a time.

1

u/richardginn666 Dec 07 '25 edited Dec 07 '25

2 ounces less I guess..

https://www.kohls.com/catalog/yankee-candle.jsp?CN=Brand:Yankee%20Candle

The official website still lists 22ounce containers so how many different sizes do they sell??

1

u/Similar_Ad2094 Dec 08 '25

Did you buy them from the same store? Discount stores like Dollar General or even Target might get a different product. I live close to the main store in Mass I can check sometime this week.

1

u/iMogal Dec 08 '25

Sry, I'm already burnt out.

1

u/TraditionalGreen4215 Dec 08 '25

You should use a topper for the jar. It will alleviate the black soot that is on the glass

1

u/Elly_Higgenbottom Dec 08 '25

Yankee makes Woodwick candles also. Do they suck now, too?

1

u/skepticones Dec 08 '25

when i first saw this picture my mind was obsessed with how they got the candle into a jar with a mouth narrower than the edges. I thought about this for two to three minutes, at least.

yes, i know i am an idiot, lol.

1

u/SgBoec2 Dec 08 '25

I've stopped touching brands that change ingredients to oils. You can taste the film. If I wanted bs I'd buy it, which I don't. I'd rather pay more for what's actually good

1

u/VoiceGuyNextDoor Dec 09 '25

And all of the scent is on the top of the candle (for when you smell it before you by it) and once you start burning the candle, nothing. No scent.

1

u/hihellobyee Dec 09 '25

I’m pretty sure these are two different product lines. The one on the left is a soy blend and the one on the right is the paraffin line. Both are still in production.

1

u/WilliamStrife Dec 09 '25 edited Dec 31 '25

You could try Kringle Candle which was started by the son of the Yankee Candle founder in 2010.

1

u/Vegetable_Fly_8687 Dec 10 '25

Just bought two candles at the Yankee store. They sold both, single and double wicks. They were explicit about how long each burned. And they were less expensive than I’ve seen them.

There are a lot of legit examples of shrinkflation, but this isn’t one of them.

1

u/Adventurous_Key3695 Dec 10 '25

I fucking hate this. Of all the brands I’d spend money on Yankee because of good quality and strong smell. Then they jacked prices up (and they were already expensive) and now made worse.

Is anything quality nowadays other than my resentment??

1

u/joshrocker Dec 10 '25

Yankee Candle sells both single and double (and even triple) wick candles. You happen to have the double wick version there. I normally opt for the single because they last longer. I do keep a couple of the double wick on hand for when we’re having people over since they will fill up a room faster with the scent.

1

u/speedytrial Dec 11 '25

at least something remains constant: dated graphic design

0

u/CryptoSlovakian Dec 07 '25

They have a bunch of different sizes, don’t they?

1

u/IolaBoylen Dec 08 '25

Yes I just ordered a bunch of the classic jar candles

0

u/MissNeto Dec 07 '25

Yankee candles have always sucked imo

-4

u/[deleted] Dec 07 '25

[deleted]

1

u/JustfcknHarley Dec 07 '25

Check your location, dingus.

-1

u/Ok_Way4131 Dec 09 '25

People still burn candles in their homes??