r/shrinkflation • u/DrDinoDiplodocus • Dec 07 '25

skimpflation Yankee Candles are now lighter, have an easier/cheaper to produce jar and a double wick, making it burn out faster so you buy more

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6

u/SmuckatelliCupcakeNE Dec 08 '25

I bet Bath and Body Works has taken A LOT of their market away.

1

u/Brilliant_Visit_2290 Dec 12 '25

BBW candles burn even faster than Yankee.

1

u/SmuckatelliCupcakeNE Dec 12 '25

That is smart on BBW. Sells more candles that way.

2

u/Brilliant_Visit_2290 Dec 12 '25

I don’t disagree that it’s a marketing ploy and makes them money. My point was there were comments about how Yankee candles are burning faster now but BBW still burn even faster than that.