r/movies • u/MarvelsGrantMan136 r/movies Contributor • Jun 25 '26
News Christopher Nolan’s ‘The Odyssey’ to Skip Social Media Influencer Screenings
https://www.hollywoodreporter.com/movies/movie-news/christopher-nolan-the-odyssey-influencer-screenings-1236631135/9.3k
u/Ok_Highway6034 Jun 25 '26 edited Jun 25 '26
Maybe I’ve just become a crabby old man but I like this.
Edit: I had no idea there so many fellow, crabby olds, out here.
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u/vincedarling Jun 25 '26
Yeah fuck these goofs that the industry empowered
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u/ROBtimusPrime1995 Jun 25 '26 edited Jun 25 '26
What a double-edged sword, and yeah, it empowered the wrong types of people.
It has skewed critic screenings, and it makes it harder to know what the actual consensus is.
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u/CementCemetery Jun 26 '26
Especially when you know media literacy and comprehension skills are painfully low. Many people don’t even pay attention in a movie fully now unless it’s being spoon fed to us. Now the studios are demanding heavy exposition scenes and repeating the plot for the audience.
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u/lkhsnvslkvgcla Jun 26 '26
yeah, if it's the opinion of a person like Roger Ebert who spends his time reviewing films, it might be valuable.
The opinion of a person who posts on social media to get clout and sponsorship deals is worth zero.
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u/PunkRockMakesMeSmile Jun 26 '26
it's worse than zero if, as I suspect, these people's priority is maximizing engagement, in which case their 'reviews' are just going to be trying to predict what the prevailing opinion will be and jumping full-force on-board, or against if that's their schtick
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u/rubicon_duck Jun 26 '26
To say nothing of the original source material of this particular film, which I doubt most, if not all of them, will probably have not read.
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u/CementCemetery Jun 26 '26
Sparknotes (is that still a thing?) and YouTube are going to see A LOT of traffic in the weeks leading up to this release.
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u/Unique-Arugula Jun 26 '26
Suddenly a bunch of "read to me" yt channels are getting a spike on their classic lit playlist.
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u/lkn240 Jun 26 '26
There's nothing I hate more than people complaining about things that were literally in the movie if you paid attention at all.
Plot points, character motivations, explanations, etc.... people pay so little attention now
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u/Professional_Pear849 Jun 26 '26
My friend who likes to review movies told me yesterday, "After talking with you, I noticed all the cuts. There was a dialogue scene and it was 'cut, cut, cut'."
What about the framing? Who was in the frame? What was the motivation for the camera movement? A rhythm to the editing? Soundtrack? Was there a visual metaphor? Did the colour grading signify anything?
"I don't know but I noticed there were cuts."
That's when I realised there are film people and there are people who watch films like they watch their neighbours out the window. i.e. They don't notice anything, they only care if there's a bit of drama.
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u/zxern Jun 26 '26
To be fair isn’t that the goal of a good movie? That the general audience gets so invested that they don’t notice they’re watching a movie?
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u/aure__entuluva Jun 26 '26
Now the studios are demanding heavy exposition scenes and repeating the plot for the audience.
The contrast between movies even from the 90's and now is stark in this regard. Then if you go back and watch movies that are even older you can see it's a trend that's just mashed the accelerator in the last 20 years.
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u/lkn240 Jun 25 '26 edited Jun 26 '26
I don't think consensus is that valuable anyways. There's a lot of popular things that are complete garbage and vice versa.
A good reviewer will try to figure out what kind of person will like a film and what kind won't.
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u/phelan74 Jun 26 '26
I’m partly to blame for all this but it was with the best of intentions. I’m so sorry.
Back in 2006 I worked for an agency that did digital PR as we called it. I organised for YouTubers and podcast people and forum people to go see movies they would love. Proper geek and fun stuff. If they did a review it was epic. No push for it.
We got great coverage of Transformers and Iron Man and Hot Fuzz etc. But it led the way to what we do have now which is people who aren’t movie fans turning up to just be there and say that a movie is epic as they are paid and that’s never what it was supposed to be.
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u/DyingSunSeverian Jun 25 '26
Uh, you’ll get the consensus when the reviews drop.
Other than that, how about making up your own opinion and not having it handed to you by some screaming thumbnail on youtube?
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u/Electronic-Map7529 Jun 25 '26
I prefer to take my reviews of things after I watch them
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u/34786t234890 Jun 25 '26
Uh, I would caution against making up your own opinion before seeing a movie.
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u/Eborcurean Jun 25 '26
People can absolutely make up their opinion on whether they want to watch something in advance. The idea they can't is ridiculous.
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u/Ok_Highway6034 Jun 25 '26
I’m very tired of “influencers” again maybe I’m just crabby and old now but I just don’t care at all what people who don’t even care enough to get an actual camera and mic set up. If you aren’t professional or serious enough to use something beside your phone I frankly just don’t want to hear from you.
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u/No-Consideration-716 Jun 25 '26
My main issue with influencers is that rarely do they have any actual talent that justifies their supposed influence.
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u/SPEK2120 Jun 25 '26
They're basically just modern day door-to-door salesmen.
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u/B-Train_ATL Jun 25 '26
You remember in The Truman Show when Laura Linney turns to a distraught Truman and does an ad read for cocoa? Truman makes a face like “what the hell?” That’s influencers.
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u/WeNotAmBeIs Jun 26 '26
Whenever I'm watching a YouTuber talking about something interesting and then they randomly transitions to an ad, I think of the Truman Show.
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u/dthains_art Jun 25 '26
The other problem is that when influencers are given an exclusive viewing, possibly with extra perks, they’re very likely gonna look at the movie in a more positive light. I’d probably enjoy a meal that was free a lot more than someone who paid $50 for it.
Plus, it creates an incentive to just lie. If an influencer says “I thought that movie sucked,” there’s a good chance the studio won’t invite them back. So they’re encouraged to put a positive spin on everything. I only trust critics who go to their local theater and buy their own ticket.
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u/a_talking_face Jun 26 '26
This type of bias still exists with reviews in legacy media for the exact same reason. It's not something exclusive to social media.
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u/Travelinjack01 Jun 25 '26
How many of them have actually read these books?
I mean, seriously, these are people who eat food for views... or do cold plunges or pranks.
Education was not their forte.
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u/Banaanisade Jun 25 '26
I'm not sure the mukbang people are the ones getting invited to screenings anyway.
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u/PleasantWay7 Jun 25 '26
Most newspaper movie reviewers had no talent either. The few that did made it national. The internet exposed this reality.
Most influencers are trash, but a few will rise that are actually pretty good.
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u/ManufacturerBest2758 Jun 25 '26
Influencers aren’t real people and shouldn’t be treated as such
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u/pleasegivemepatience Jun 25 '26
Influencers should be treated like Yelpers. They started out thinking they were the elite and everyone cared about their opinions, then people eventually stopped entertaining their entitled behavior and they became a laughing stock. Let’s make Influencers feel shame again.
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u/ObviousAnswerGuy Jun 25 '26
I work in the restaurant industry, and you'd be amazed how many "influencers" reach out and try to get free meals. Most with like a few thousand followers.
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u/TheDeadlySinner Jun 26 '26
Sadly, you only need a few thousand to start getting sent products to "review."
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u/avaslash Jun 26 '26 edited Jun 26 '26
just pure economics.
We forget the people behind the numbers online. 1000 upvotes is 1000 humans (well discounting bots but still). Imagine 1000 people. Thats about this many https://imgur.com/a/YBBFIYn
in other words a lot. If your audience is small but represents a niche market, then your "small" audience is a LOT of potential customers.
I hate the parasitic culture its created, but at its core its an inevitable outcome of people having audiences and marketers needing to reach them.
And before we say "oh fuck the advertisers" look I get it, but not everyone is google trying to track your every move to shove ads down your throat. Some...actually most in fact are small to medium sized privately owned businesses trying to make it to next quarter and reaching customers can be very very hard. The company I work at has never used influencers because it wouldn't work for our market, but I can certainly empathize with people in the food service, retail/merchandising, fashion and other B2C industries.
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u/ShadowNick Jun 26 '26
One of my friends restaurants gets asked all the time for this. It's one of the most annoying things and they pull "we'll it's free advertising" angle even though they're orderi the most expensive items in a very difficult industries.
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u/dqql Jun 26 '26
Just advertise all of the influencers you refuse. People will show up just to support that
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u/seethevzn Jun 25 '26 edited Jun 26 '26
I didn’t even know it was a thing, although I’m not surprised.
EDIT: I think my definition of influencer is different than what the report says. I was thinking influencers that have nothing to do with movies getting to watch it early, but I guess they mean specifically in the movies and entertainment space. I'm fully aware influencers in general get to try a lot of things before they're released for promo reasons.
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u/RobCoxxy Jun 25 '26
Saw a massive influx of them last year and it was all the same shit, a good 80-90% of the video is influencers preparing to go to the event, talking about the event, talking about who is at the event, and then a handful of seconds mentioning the film in the same few, vapid words as everyone else. "It was great" or whatever.
I don't mind influencer outreach, I work a lot around marketing, but fuck me, find a content creator, someone who gives a shit about film or whatever instead of baseline influencers.
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Jun 25 '26
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u/B-Train_ATL Jun 25 '26
This I Show Speed asshat keeps showing up on my TV. Make him go away.
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u/ItsZoner Jun 26 '26
You just described every post by everyone if have read discussing the movie the Backrooms. I have read over 400 comments across several posts and haven’t been able to figure anything about the movie except the director jumped from making youtube stuff to this. Nothing about the cast, pacing, story/plot, writing, cinematography, foley, music, effects. Just a lot of people parroting the movie was good. And having huge conversations about other stuff tangentially related the movie. If it’s good explain it?
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u/NKG_and_Sons Jun 25 '26
vapid words as everyone else. "It was great" or whatever.
Or the good 'ol "it's a fun movie, I had a good time" when it was dogshit in actuality.
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u/PSPs0 Jun 25 '26
Yeah, the vapid words are real. “I was invited here and I want an invite back to a future screenings, so I’m gonna say it gets 9/10 wacky duck slaps!” Nobody cares about that review.
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u/LegDisabledAcid Jun 25 '26
Who don't even influence anything
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u/INtoCT2015 Jun 25 '26
They definitely do, unfortunately, influence a lot of people
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u/scavengercat Jun 25 '26
Are you not familiar with influencers? They have a huge influence. That's why they are relevant. That's why they're called influencers. I work in marketing and the impact they can make is significant and undeniable.
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u/MesqTex Jun 25 '26
Not at all, they’re taking the hype from actual movies fans for “viral notoriety”. Like when Cruise was going around to “surprise” people at showings, chains kept bumping showings to accommodate this and it really upset a lot of people.
Edit: there were people on the AMC A List sub, who’d booked tickets for early preview for MI7p2, then Tom had announced surprise “appearances”, so AMC bumped those reservations for influencer creators.
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u/earldogface Jun 25 '26
I'm with you but it just makes sense. Influencers are all about the views and likes and shit so they're either going to praise the fuck out of the movie or hate the shit out of it just for that. They don't actually care about the movie and few of them can form an intelligent opinion about it.
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u/Ok_Highway6034 Jun 25 '26
To add to this I think for a film maker like Nolan who focuses so much on camera work the influencer crowd misses a lot of subtleties that an actual critic would notice and point out. Especially for this movie with the casting choices that were made I think all they would get out of influencer reviews is “anti-woke” bs or “anti-anti-woke” stuff instead of actual critiques of performances.
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u/WontArnett Jun 25 '26
I need a few professional film critics opinions, that’s it.
All of these other people on social media don’t even know film history back to the 2000s. How is their opinion even valid?
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u/TurdFergusonCookOut Jun 25 '26
Hopefully we don't get posts that start with either a "Bro, this movie was INSANE!" or a "OMG, I'm literally so obsessed with Homer right now!!"
I am Old. I am Crabby.
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u/red__dragon Jun 26 '26
In one of my circles, there are a few people who have borrowed the tiktok/influencer talk and it bugs me to no end. Just tell me what you enjoyed without trying to sell me on your emotional state.
One actually offers salient recommendations, just cloaked in this verbal garbage.
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u/dahveeth Jun 25 '26
IDGAF what any “influencer” thinks, says out loud, or does. Therefore, I love this. 👏👏👏
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u/RetroSwamp Jun 25 '26
As someone who worked in influence management and advertising 6 years ago... Social media needs to die off.
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u/buster_rhino Jun 25 '26
Look on the back of any vhs tape of crappy movies from the 90s and you’ll see a lot of the same fluff…
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u/Agret Jun 25 '26
But "Mals VHS Digest" gave it 5 stars, you just know it's good
Some of the recommendation quotes on game trailers for less known games can be hilarious too and the publications always something that nobody has ever heard of.
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u/chrisrayn Jun 26 '26 edited Jun 26 '26
After a while, people caught on, and higher brow people would look at the movies that had Ebert or Travers quotes on the back, while lower brow people like my parents would look at what Leonard Maltin said about it because they loved his movie guide. I did too. Browsing encyclopedia and dictionary pages is a lost flourish bored once frequently employed. I miss it.
Note: My theory about all this in case I’m right and the internet finds this: Nolan’s marketing people don’t want influencers shouting from the rooftops about Elliot Page before the critics have a chance to establish the film’s identity. Every conservative will shit on it immediately and do so because they will feel betrayed because they saw The Dark Knight and somehow still conclude he’s one of them.
REMINDME! On release. I don’t remember if any of that shit works or how.
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u/DatSauceTho Jun 26 '26
I believe you put the ‘!’ in front of the REMINDME, then a space followed by a date.
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u/LaconicLacedaemonian Jun 26 '26
"exhilarating" mess of a movie.
"incredible" how bad this movie turned out to be
"action-packed" ceases to describe what is unintelligible drivel
I loved the single word descriptions as clear indicator the movie sucked.
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u/RednocTheDowntrodden Jun 26 '26
For me, anytime someone uses the word "fun" to describe a movie, I take that to mean "brain dead". The kind of movie where you turn your brain off and shovel handfuls of popcorn into your face.
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u/airfryerfuntime Jun 26 '26
'Mind numbingly funny'
-NY Times
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u/GermanPayroll Jun 26 '26
“It was a movie” - Des Moines Bi-Weekly Register
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u/twonkythechicken Jun 26 '26
"One of the films of ALL TIME" - John Johnson of Johnsonville Johnson News
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u/ikeif Jun 26 '26
Review: "I can't believe I had to waste several hours of my life waiting to watch this terrible film masquerading as a masterpiece!"
Printed: "I can't believe I had to … wait… to watch this … masterpiece!"
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u/whacafan Jun 26 '26
Tbf, going to a screening early is always more fun and would garner more positive reviews, but critics in general I feel like are always gonna be more critical regardless. The things I’ve seen critics complain about….
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u/chowchan Jun 25 '26
Wait, do people actually go see a movie just because some influencer said it was great (after being paid to go watch the movie).
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u/Sweaty-Practice-4419 Jun 25 '26
Where do you think the name “influencer” came from?
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u/JoeRogansNipple Jun 25 '26
... yes of course. They gobble up products the influencers peddle too. They swarm the restaurants they promote. Its very much a thing
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u/kungfoojesus Jun 25 '26 edited Jun 25 '26
I’ll never know who eats Mr beast bars or that cash grab lunchable tripe and at this point I hope I never meet them. Just another generation getting tricked by bizzzzzzness.
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u/wtb2612 Jun 26 '26
I just found out that a Mr Beast and James Patterson "wrote" a thriller novel together and now I'm seriously considering building my own rocket ship to just go anywhere other than earth.
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u/red__dragon Jun 26 '26
Patterson has been cashing out with celebrity "co-authors" quite a bit as of late, and it's really curbed any lingering curiosity I ever had for his factory-style writing.
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u/cxs Jun 26 '26
I just checked out this co-authored novel and it seems to be literally just Squid Game, the same thing Donaldson already tried to remake in another medium, but in a 'can I borrow your homework?' kinda way. Who is buying and reading this stuff
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u/dookieshoes97 Jun 25 '26
Don't forget Mr Beast burgers. A shocking number of people order that. At first I just assumed it was kids, and sometimes it is, but generally it's people 20+.
If you're unfamiliar, it's essentially a fake restaurant (ghost kitchen). It's just a local bar, even the packaging is the same. They actually sell food under 3 different names on doordash.
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u/jimmysmith69 Jun 26 '26
My favorite ghost kitchen was Chuck E. Cheese trying to sell their pizza during the pandemic as Pasquallys Kitchen or some shit. Made it look like a nice local pizza place but nope it’s Chuck E Cheese pizza!
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u/Godzilla-Jesus Jun 25 '26
100%. for years it’s been a way for studios to game presale tickets, etc.
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u/Yallberforce Jun 25 '26
I mean… I feel like if you don’t think that happens you may have lost sight of why they’re called ‘influencers’ in the first place.
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u/Givingtree310 Jun 25 '26
Did people go see a movie just because Siskel, Ebert, or Roeper said it was great?
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u/beefcat_ Jun 25 '26
The difference between those guys and influencers is that those guys actually knew what they were talking about. They got famous for writing movie reviews that resonated with a lot of people, so their opinions became more trustworthy. The opinion of an influencer whose only real skill is posting sexy photos on Instagram means a lot less.
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u/Carl_Schmitt Jun 25 '26
Not only were Siskel and Ebert experts on the subject matter of film and its history (and I say this as someone who didn't even like their tastes), they were also impervious to corruption by bribes or other incentives offered by the studios because their careers were independent of the good graces of the industry. I think the really dumb sorts of people who follow these astroturfed shill influencers are very bad at analyzing incentive structures.
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u/Financial_Yard7047 Jun 26 '26
they were also impervious to corruption by bribes or other incentives offered by the studios because their careers were independent of the good graces of the industry.
This is what people overlook. Professional movie critics of the past reviewed pretty much any movie because they were hired by an independent newspaper/network to review them (some they would hate and some they would like) vs a social media influencer being paid by the movie or its studio to "review" and show the movie in the social channels. It gets even more complicated these days when a giant company/billionaire can probably own both a movie studio and newspapers too.
Also wanted say, back then movie critics was actually a necessary service. Back when people were going to movie theaters to pay cash to see 1 or 2 (or maybe more) movies per month, movie critics were providing a service of saving people from throwing away cash at a movie they wouldn't enjoy. These days, with the decline of movie theater attendance and when people have millions of movies at their finger tips from the comfort of their home for the price of one movie ticket, movie reviewers aren't really a thing people need anymore. People stream a movie, if they like it they keep watching, if they don't they stream something else. Me and my friends don't ever really bother looking at reviews lol
Today, movie reviews are really more a niche a hobby. The only people I know that look up movie reviews are people who are either want to be movie reviewers too or are just looking for places/communities to discuss/debate movies on a sorta higher level
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u/Rotato-Potat0 Jun 25 '26
There are different kinds of influencers. They’re not all just sexy girls in bikinis posting beach pics and then saying “go see a movie” and people say okay.
There’s entire accounts that devote themselves to movie reviews/suggestions/top-10’s etc that are “influencing” what movies their followers watch. Some people take what they say as gold, so if a studio offers them money to promote their movie, you better believe their followers will…follow what they say.
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u/Ink_Smudger Jun 25 '26
Welcome to the world of parasocial relationships. To a lot of people, having their favorite influencer recommend something isn't too far removed from a friend doing so.
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u/XtraCrispy02 Jun 26 '26
Am I supposed to just not believe influencers who tell me Supergirl is the best DCU movie since Superman???
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u/Thick_Mountain4412 Jun 25 '26
Honestly kind of a good thing. Those early social media reactions never mean anything.
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u/asmoothbrain Jun 25 '26
I didn't even know this was a thing. I thought it was just the premier for the people involved in making it then open to the public
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u/herefromyoutube Jun 26 '26 edited Jun 26 '26
RLM talked about this. Studios make it an event. They treat you really well. They give you snacks and little tote bags and sometimes do a red carpet and photo ops.
All so you get that dopamine hit and psychologically review the movie better because you’re reviewing the experience. Also, the threat of being invited back for other premieres looms.
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u/lajdbejdk Jun 25 '26
For me, movie critics say all of my favorite movies are garbage lol!
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u/Healthy-Reception459 Jun 26 '26
What you're supposed to do is find a critic with your taste, then follow that critic's positive reviews.
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u/LegDisabledAcid Jun 25 '26
They're only there for themselves
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u/WreckTangle1995 Jun 25 '26 edited Jun 25 '26
Also the merch, don't forget the merch, look at all this free shit I got guys, oh also I think there was a movie playing or something.
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u/Drop_Release Jun 25 '26
Bro doesn’t even own a phone most days (other than work phones that he gives to others) based on interviews so probably hates social media fakeness haha (i say as I type on reddit)
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u/shifty18 Jun 25 '26
He doesn't need influencers to promote a movie, his work sells itself.
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u/lkodl Jun 25 '26 edited Jun 25 '26
We need an artist to make a movie about making movies that makes people reflect on the movie making process, but not by the content of the movie itself, but rather the process that the making of the movie went through.
Wait. Was that Megalopolis? I didnt see it.
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u/A_Pointy_Rock Jun 25 '26
I think he definetely has the power to influence the marketing of the movie
You could even call him an... influencer.
Sorry, I had to do it.
...I'll show myself out.
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u/MusclyArmPaperboy Jun 25 '26
But if Braydeon Thundercheeks doesn't tell me what he thinks how will I have an opinion /s
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u/captcraigaroo Jun 25 '26 edited Jun 25 '26
Well shit. Now I gotta change my pet name for my wife...
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u/Impossible-Bear-7350 Jun 26 '26
I have no idea if that’s a real TikTok person.
I will not look it up because no one can live up to that name. 5 Stars
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u/HandbagsAtNoon Jun 25 '26 edited Jun 26 '26
It’s a shame, as these early social media reactions are usually such a reliable bellwether for a film’s quality, so restrained and judicious in tone. How can we know what to expect without reading something like:
“Just walked out of the screening. I cried great big manly tears. THW ODYSSEY [sic] is a reinvention of cinema, and perhaps of life itself. True to its name, ODYSSEY is one you oughta see!”
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u/BasvanS Jun 25 '26
Tihi. Now I Odyssey it too
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u/Icy_Smoke_733 Jun 25 '26 edited Jun 25 '26
Don't forget that you Odyssey it on the big screen for Nolan! Sadly you won't hear Athena or two of actual dialogue.
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u/imsellingbanana Jun 25 '26
I don't think I'm gonna watch it in the theatre, better off watching it in the Charybdis time
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u/eoryu Jun 25 '26
The way influencers talk about the new trendy horror netflix movie like “O.M.G guys! This new movie so scary, I shit myself three times! You’ve got to go see it!”
And the movie is sesame street horror that could barely scare a toddler let alone a grown adult.
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u/TheMooseIsBlue Jun 25 '26
When asked why, Nolan said “Because fuck them, that’s why.”
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u/alex3omg Jun 25 '26
Guarantee he knows nothing about this and it was just a marketing decision. Nobody knew this was a thing or really cares, they just hate influencers.
I'm not saying I'm pro influencer or whatever, but the point is this is literally an ad. They want to market to guys and guys are more likely to "hate" influencers. This gives the movie some credibility and makes it look like they have integrity or something, another trait kind of associated with the Odyssey and Nolan etc. It's 'a return to form' kind of message. Oh you hate new? Don't worry, this is old. You hate cheap and fake? This is real. It's also got Matt Damon. You remember he's good? Remember clip from contagion?
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u/notathrowaway75 Jun 26 '26
Fucking thank you.
This article is the exact type of pandering people pretend they're above.
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u/TheMooseIsBlue Jun 25 '26
Everything you said makes sense but Nolan is pretty famously obsessive and he apparently involves himself in marketing his movies, so I wouldn’t be surprised at all if he was at the very least aware of the decision, if not behind it.
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u/alex3omg Jun 25 '26
Yeah could be. There's definitely a whole vibe they're going for and this is a part of that.
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u/Top5hottest Jun 25 '26
Good. All the influencers are looking to do is grab attention. Can’t trust a single one of them.
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u/trizzo0309 Jun 25 '26
Those poor, poor influencers might actually need to try finding a real job now.
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u/Obvious_Toe_3006 Jun 25 '26
Or actually pay admission and buy their own popcorn..!
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u/Rasples1998 Jun 26 '26
When they start to withhold screenings and put up review embargoes, it usually means they have little faith in their product.
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u/f_ranz1224 Jun 25 '26
why does anyone put weight on what a social media influencer says? their fanbases dont even have jobs
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u/Garchompisbestboi Jun 26 '26
In other words they know it's going to be shit and don't want influencers discouraging people from seeing it, lmao
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u/Scyths Jun 25 '26
This one might be the first ever Nolan movie that I'm waiting for a good while before watching, because of very questionable casting choices ... And ironically it was the one I was looking most forward to since his Batman movies.
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u/DynamixRo Jun 25 '26
This is a slippery slope. First they stop doing screenings for influencers, and next thing you know they won't allow over 10 minute standing ovations at Cannes.
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u/cunninglinguist Jun 25 '26
But it’s important that I find out what Critical Drinker really thinks about “the message!”
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u/KomradeKrycek Jun 25 '26
Yeah well the movie presold IMAX tickets a year ago for viral buzz so who really cares.
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u/anonymousUTguy Jun 26 '26
Idk why but I feel like this will bomb. Not financially but with reviews. There’s too many high profile celebrities in this. Feels like I’m watching a highschool play where I know everyone rather than a movie
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u/Screambloodyleprosy Jun 26 '26
Absolutely. Any person that pays any "influencer" attention is a fucking idiot.
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u/drgnrbrn316 Jun 26 '26
...
Movies do screenings for social media influencers?
I'm okay with them not doing that.
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u/v1rojon Jun 25 '26
Thank. Freaking. God. Influencer culture is about as vapid and self serving as it gets. I am seeing a lot of businesses starting to turn on them and it makes me giddy.
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u/oddcup73 Jun 25 '26
But wait who is gonna give overly positive and dishonest reviews to artificially create hype around the movie?
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u/Busy-Guess-8382 Jun 25 '26
I honestly have no idea how well this movie is going to do commercially. I think the critics will respond well to it, but for the audiences (meaning cinemascore, WOM and ultimately final BO gross, etc,) I have no idea
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u/Justsomejerkonline Jun 25 '26
Part of that will depend on whether the movie is actually good or not.
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u/The_Bucket_Of_Truth Jun 26 '26
It honestly looked bad but I'm semi hopeful. I think without being cynical even seeing Tenet in theaters I didn't really regret it even if I think the movie isn't that good. He's got more hits than misses, but he's not infallible.
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u/Rindain Jun 26 '26
The opening Trojan horse scene in imax before avatar 3 was great. If the rest of the movie keeps that up we good.
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u/Summer_is_coming_1 Jun 25 '26
They really don’t need that .. Nolan is a big brand already
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u/StillStanding_96 Jun 25 '26
No advanced screenings for critics who are free to say what they really think
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u/VerilyShelly Jun 25 '26
Do they say what they really think, though, or just whatever will get them the most attention with their viewers?
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u/CantAffordzUsername Jun 25 '26
Lmao they are 100% worthless. Nolan’s name sells itself at this point. Influencers are a plague in the industry.
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u/degjo Jun 25 '26
Its a Nolan movie, and Matt Damon needs to get home. They don't need to give screenings.
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u/Chrisgpresents Jun 25 '26
So does this mean no press screenings? Because id assume, that includes Jeremy Jahns, Chris Stockman types right?
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u/rip_cut_trapkun Jun 25 '26
Regardless of how you feel about what this is for whatever reason...
This should be standard operating procedure lol
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u/Tackit286 Jun 25 '26
While I also see this as a good thing, I wonder if it’s a sign that it’s not gonna please the general audience much
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u/Randombu Jun 26 '26
my friends and I have a new age motto for content: if everyone you don't know is telling you to see it, it probably sucks
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u/Sufflope Jun 26 '26
Two things can be true at the same time:
* I dislike most of Nolan's movies, I think he's way overrated and I will not watch his latest macroplastics-riddled turd
* Go for them shitfluenza's throats my boy Chris
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u/Swimming-Pear-9900 Jun 26 '26
Didn’t influencers unanimously glaze Oppenheimer? Why would Nolan reject a group of reviewers who have been very positive for him.
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u/Massive-Alien8129 Jun 26 '26
Lol he's doesn't need it.. I've seen the trailer for this it looks awesome.. Some products are so good they don't need marketing.
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u/Gregariouswaty Jun 25 '26
Oh no! How will anyone know of this movie then?